School FEAST brand

What's in a name?

The Secretary of State for Education and Skills and Jamie Oliver originally called these centres Regional Training Kitchens. The Trust adopted the name Regional Training Centres to illustrate that, whilst kitchens would be central to the training programme, other areas of training would also be covered. This interim approach was agreed at an event in January.

However, all partners agreed that there was a need for a new name to accurately reflect the purpose of the centres. Building on this and further feedback received, the Trust has chosen School FEAST (Food Excellence And Skills Training) to be the new name.
This name encapsulates the essence of what these organisations will strive to deliver, whilst maintaining reference to their target audience, those providing food in schools.
The name will help create a common identity for the different organisational structures (individual and partnerships) that will emerge through the business planning process. It will be used in one of two ways:

• School FEAST centre – for sole organisations who meet all core requirements.
• School FEAST partnership – where a partnership of two or more organisations has been formed to meet all core requirements.

Together, School FEAST centres and School FEAST partnerships form the School FEAST Network.

The Trust has produced a full Brand Toolkit to assist all School FEAST centres and partnershing in using the new name. This can be downloaded below.